We are Going to the Movies This Weekend

Define American is the nation’s leading nonprofit media and culture organization that uses storytelling to humanize and shift the conversation about immigration, citizenship and identity in a changing America. We believe that immigration is a racial justice issue, and in order to change the politics of immigration, we must change the culture in which people see immigrants, both documented and undocumented.

Changing culture means telling personal immigrant stories through news media and entertainment media (such as television and movies), thereby impacting the way immigrants are perceived in popular culture. Ubiquitous phrases like “illegals” and “anchor babies” are hate speech that not only demean and We believe that we cannot change the politics of immigration until we change the culture in which people see immigrants. misrepresent undocumented immigrants, but also prevent others from seeing them as people deserving of equality and reflective of our nation’s immigrant roots. We are the stories we tell.

When it comes to immigrants and their descendants — who, according to Pew Research Center, will comprise 88 percent of total U.S. population growth in the next 50 years — the stories told by news media and often ignored by entertainment media are largely inaccurate, dehumanizing, and lacking in necessary context.

Since 2011, Define American has played two equally important roles: challenging and influencing the media’s portrayal of immigrants, and creating original news content and entertainment content that leads by example. We find ways for Americans with legal documents to see those without as the friends, neighbors, classmates, colleagues, and community members they already are.

Ultimately, our cultural work leads to effective political change for immigrants and their families at the local, state, and national level. But just as importantly, we create and promote an environment in which immigrants are seen as human beings. After all, passing legislation does not automatically mean immigrants are accepted and welcomed. Our cultural investment — humanizing immigrants, changing hearts and minds through targeted and strategic campaigns — transcends the politics of the moment.

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